Personal branding and the use of LinkedIn

LinkedIn has evolved over the years, from being a place for job seekers to find job opportunities, to becoming a platform for individuals to build and maintain their personal brand, to secure clients and build relationships with stakeholders.

This podcast talks about the importance of making a good first impression when connecting with people on LinkedIn and the role that LinkedIn plays in building and maintaining professional relationships.

As Influential Leader’s it is important to have a strong and professional LinkedIn profile in today's market. Having a well-rounded and complete LinkedIn profile can be a big advantage.

The future is leaning towards using LinkedIn as YOUR resume, as it provides a picture of your experience and skills, AND importantly your network and connections. It's also a great way to showcase your personal brand and differentiate yourself from others.

 
It is NOW the moment to invest time and effort in creating a strong and professional LinkedIn profile.

Here are five personal branding tips:

Know yourself:

Understanding your unique strengths, values, and passion is crucial in building a strong personal brand.

Define your target audience:

Identifying who you want to reach with your personal brand will help you tailor your messaging and approach.

Establish an online presence:

Maintaining a professional website, active social media accounts, and a well-crafted LinkedIn profile are important for establishing a strong online presence.

Network and build relationships:

Networking and building relationships with individuals in your industry can help you build your personal brand and increase your visibility.

Consistency is key:

Maintaining a consistent message and image across all of your online and offline platforms will help you establish a strong, recognizable personal brand.

Watch episode #5 of the INFLUENTIAL LEADER podcast with our guest Karen Tisdell